Have you ever wondered how that Instagram model is able to afford the seemingly endless luxuries in all the photos she posts?
Have you ever wished that it was you getting all those products and being paid all that money?
Have you ever thought that you simply wish she was promoting your product?
The Ultimate Guide to Influencer Marketing satisfies all three of these questions, by providing an in-depth look at the business world of influencers, how to use them for your business, and how to become one yourself. Written by digital marketing industry veteran Joe Sinkwitz, CEO of Intellifluence with a foreword by Copypress CEO Dave Snyder, you’ll learn how to create influencer campaigns for your brand or agency from scratch and how influencers can grow their audiences to full potential over 29 actionable chapters.
Why I Recommend it for Influencers
If you´re an influencer and want to be better at what you do, find out what it is that brands and PR´s are really focused on, and want to take the leap from “hobby” influencer to pro then this book is a must read! Whether you´re a social media influencer, a micro-influencer, or a blogger knowing the ins and outs of the business puts you in a much better position to thrive.
How does it help Bloggers and Influencers?
Obviously, with a non-fiction book you don´t really have to worry about spoilers, but at the same time I really don´t want to spoil any of the information in the book. You may interpret things differently depending on where in your journey you are, but the 29 chapters (don´t worry, it´s a quick read) help you put things into action.
Some of my favourite bits of the book for bloggers are:
- finding out what type of influencer brands want for each campaign
- determining how brands decide what platform to use
- trying to get into the mind of the PR or brand and see how they choose whether to keep working the same people or getting new ones
- and even seeing how brands and PR´s negotiate their rates
I felt a bit sneaky whilst reading this book. As if I had gone behind the scenes to an area that was prohibited or that I wasn´t meant to be privy to. I´m not going to lie, it´s brilliant to be able to know how to make yourself the person that brands are looking for.