Updated 8 April 2019
The simplest definition of link building is getting links to your website placed around the web. The SEO experts use these link building strategies to optimize sites for search engines.
The important thing to mention is that you shouldn’t aim to place your links just anywhere. Google penalizes attempts to use low-quality websites serving only for backlink spamming. Your goal should be to get great link juice by placing your links on reputable websites. This helps make sure that the links contribute to the value of the content. That is why content creators resort to linking relevant keywords within the post and using them to backlink to your website.
As long as you choose the right places for positioning your links, you can get many benefits from link building. Let’s take a look at only several of them.
Strengthen the Authority of Your Brand
Google will recognize strong backlinks and boost your website’s online reputation to position you higher in the search results. What matters more is that you will increase your brand’s authority in customers’ minds, too. If they notice a link to your website in a blog post that they consider valuable content, there’s a higher chance they’ll go to your site.
A Steady Source of Traffic
Search engines do bring a considerable amount of traffic to your website, but that doesn’t make them the only traffic source you should use. When people click on a link to your website placed on another site, it is called referral traffic.
That type of traffic should attract people that are genuinely interested in what you are selling (or what you have to say). Backlinks present a way to target your potential clients and attract them to your website.
Many experts consider link building more efficient than the cost per click campaigns. The CPC approach is expensive; nobody can guarantee that the client didn’t open your website by accident. In the case of backlinks, the chances are potential clients have already been reading something related to your industry. Thus increasing the chances of them becoming regular visitors to your website.
Brand Awareness and Exposure
When you are reading an article or blog post on the internet, the links on that page are easily noticeable. That automatically increases the chances of the readers clicking on the link and visiting your site. If you manage to secure the mention of your brand this will immediately increase brand awareness. If the content on the page is valuable, it will also create a positive association with your brand in the minds of the readers.
Backlinks Are There to Stay
Unless the website shuts down for an unexpected reason, the chances are a backlink they provided to your site is there to stay. That means you can expect a link to keep appearing in months and years to come. Which then means you have secured a long-time link juice. Whenever someone reads the post containing your link there is a chance they will become a new visitor of your site.
Hiring a professional company that can provide top-quality link building services is the best way to ensure maximum results from implementing this technique.
Do you have any link building strategies you can share?