How social media is changing how we eat and drink

eat and drink: iphone with social media icons on a yellow background

We love food, we love drink, and, nowadays, we love social media. There’s no doubt that technology is changing the way we go about our everyday lives.  At the beginning of the year, research found that 83% of the UK’s adult population are active on social media. While we are using this platform to stay in contact with each other, we are also posting snaps of our days in a way to ‘boast’ about our activities, whether this is regarding our latest adventure or most recent choice of food.

Here, with Inn Supplies, provider of double wall paper cups and other catering supplies, we discuss how social media is indeed changing our eating and drinking habits.

Meal portions

A study has shown that highly active social media users are actually eating smaller portions. This is due to the fact they aren’t willing to part with enough time to eat a large meal. Whether this is the case or not, it’s concerning to think that people are putting their social media addiction ahead of gaining the nutrients needed.

Food envy

With cameras often snapping meals all over the world, it’s a phenomenon we simply can’t avoid. Stats found that in America half of the population take pictures of their food; with the food they’ve cooked being the most photographed meal. As well as this, over one in five US residents share images of the food they’ve received at a party or wedding.

Often, this can provide us (the viewer) with a sense of food envy. We appreciate a good thing when we see it, and often, due to social media, we can get cravings to eat and drink certain things. After all, nowadays it’s seen as an art form, with dinners being specifically laid out to wow the recipient.

Choice of food

Believe it or not, with so many food choices, social media is actually helping us eat and drink healthier. While we keep sharing images of our delicious dishes, we are also sharing recipes, education, tips and a whole lot more.

Kathy Smart, CEO of Live the Smart Way says: “You are more apt to try a recipe or a new food when you see a picture of it and have a friend or person you trust recommend trying it or how to use it.”

The key fact is that a lot of recipes being shared are quick and easy to make. This makes it appealing to the majority. Putting an image alongside them is a quick way of grabbing our attention. Particularly as healthy foods are often the most photogenic due to their vibrant colours.


With the advances in technology, being a social media influencer is now classified as a job for some. This role allows the user to establish credibility and persuade a large audience to purchase goods. Some influencers, including Shisodelicious, have an estimated value of over £20,000.

To be a social media influencer, you must share your life transparently in order for companies to recognise your ‘importance’.

With more of us using social media daily, it’ll be interesting to see how our future diets are affected because of technology.

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