The Power of Scent: A Review of Eco-Chic Scent Brand Pairfum

The Power of Scent in Interiors A Review of Eco-Chic Scent Brand Pairfum

The power of scent in interiors is undeniable. Scent can invoke memories, it can energise you, relax you, and transport you elsewhere. Scent is such a powerful thing, and aside from having a prominent role on our dressing tables more often than not it plays a prominent role in our home.


A lovely smelling home can project a certain aura and it also says a lot about the environment in a household and the people living within it. Scent has a way of enhancing the decor scheme of a home, but it also has a way of diminishing it.

I’ve been working on my home and ensuring that it gives off the vibe that I want it to give – clean, cosy, and clutter free. A new addition to my home has been a wonderful reed diffuser from boutique brand Pairfum in the scent Innocent Vanilla. I know what you may be thinking, vanilla in spring? To this I say, yes, vanilla in spring.

We’ll get to the nitty gritty of Eco-Chic Scent Brand Pairfum itself in a bit because I really want to share my review with you, but before we do that, and just as importantly, I want to share a little bit more about the company and brand itself and why it is that they do which makes them quite special.

The Power of Scent in Interiors A Review of Eco-Chic Scent Brand Pairfum

What is Pairfum?

Pairfum is a boutique perfumery house developed by husband and wife duo Huib Maat and Josephine McCarthy. Their love of perfumery has led them to develop natural home fragrances, organic skincare, and natural eau de parfums.

What makes Pairfum special?

The thing that really grabbed my attention about Pairfum was their “Luxury with a Conscience” motto. In my simple living journey I am not above enjoying luxury, not at all. My specific journey is more about being intentional with my choices and my purchases.

What Pairfum offers is aptly defined as “Eco-chique”. I never once thought that those two words could co-exist, and certainly not that they could complement each other as they do. If there is an eco-chic movement I want to take part! By sticking to their “Luxury with a Conscience” ideals Pairfum has created a range of luxury scents that not only are British made but also follow a strict code of ethics.

Their Products are Natural

Within the range you will find that all of their products are derived of 100% natural formulations. Surprisingly, in their industry a product can claim the “natural” seal of approval if it contains at least 20% natural formulations! It’s wonderful to find a brand that doesn’t cut corners and doesn’t mislabel themselves all to appeal to the market. Their “natural” label has also been earned by being fully biodegradable, non carcinogenic, and by using essential oils.

Renewable and Home Compostable

The packaging can be composted at home and is 100% biodegradable thanks to the use of plant based inks and water based varnishes and glue. If you’re a home composter you can expect to see the product biodegrades within 6-12 months. The natural ingredients used are sourced from sustainably managed sources, like farms and forests.

The Power of Scent in Interiors A Review of Eco-Chic Scent Brand Pairfum

Pairfum Innocent Vanilla Large Bell Reed Diffuser Review


The vanilla scent is delicate yet strong enough for you to smell it. It’s delicate, and not overpowering. I tend dislike vanilla scents when they aren’t done properly as they can be sickly sweet, but this one is not at all in that category. You can adjust the strength of the scent by changing the amount of reed diffusers you insert into the jar.


The packaging is smart and is perfect for a gift. Use gift bag with some tissue paper for the element of surprise, and you’ll be set. I love the neutral yet classy design of the box as it’s versatile to gift to someone whose taste you aren’t 100% sure of.


The design of the large bell reed diffuser is neutral and can fit any decor. I like the clear glass bottle, and the sleek black reed diffusers. Another thing I really like is that there is no tacky labels on the bottle. You’ll find a delicate black band with Pairfum written on it in subtle white letter. I happen to like it, but if you prefer no labels you can easily get rid of it.


The RRP of the Large Reed Bell Diffuser is £37.50. It may sound as it can be on the higher end of many people’s budgets, but considering that this is a luxury product, the ethos of the brand, and that it will last you approximately 6-9 months it’s a worthwhile investment. The one time price tag can scare some off but think of it this way – even if the diffuser lasts 6 months it’s like paying £6.25/month, and if you manage to get it to last up to 9 months it translates to only £4.16 a month!

I am quite conscious about what I spend on, and I will definitely be repurchasing refills for this diffuser in other scents once I run out. Have you heard of Pairfum, what are your favourite scents for interiors?

Have you tried Eco-Chic Scent Brand Pairfum?

this post contains pr samples
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