3 Reasons Why Your Small Business Isn’t Making any Sales

3 Reasons Why Your Small Business Isn't Making any Sales

There are a lot of reasons why sales don’t close. It can be frustrating when you feel as though you are working hard but not seeing the results you want. If you want to do something about this then it’s wise for you to explore all of the reasons why your small business isn’t making any sales so you can take your business in a new direction if this is what you feel as though you need to do.

Table of Contents – Reasons why Your Small Business Isn’t Making any Sales

You’re marketing … but that’s as far as it goes

3 Reasons Why Your Small Business Isn't Making any Sales

Marketing is great, but if you are marketing but not selling then this is a monumental mistake. Reaching out to a networking contact if they have shown a want or a need for your service is selling, but if they have not conveyed this need then all you are doing is marketing. A lot of small business owners spend their time on social media, writing blogs and even tweaking their site. This is great but at the end of the day, they do lead to sales eventually. If you focus on this too much though then you may find that you are not putting your energy into the things that really matter.

The fix for you here would be for you to make sure that all of your meetings are up to date, and for you to be honest about the ones that actually resulted in sales. What did you do differently? How did you present your company and the solution you have to offer? If you can give thoughts to things like this then it will help you out a great deal in the future.

You’re targeting the wrong buyer

Reaching out to 300 or so people might sound impressive, but are they all potential people for your product? If you are targeting everyone you possibly can then this is a mistake as there’s a high chance that most of them have no interest in what you are doing.

The fix here is very simple. You just need to go over your contact list and you need to make sure that you prioritize the people who have a need, or interest in what it is you are trying to do. You also need to take note of whether or not the people in your pipeline are going to benefit from a sales pitch, or if they need to be further down the funnel first.

It is inconvenient to pay

3 Reasons Why Your Small Business Isn't Making any Sales

If it is inconvenient for your customers to pay then there’s a high chance they won’t. If you want to do something about this then try and work with your customers and find out what steps you can take to make their lives easier. Do you need a smart credit card terminal? Or do you need to set up other ways to try and facilitate payments? It may be that you accept more payment methods online too. Either way, if you can do things like this then you will soon find that it becomes easier for you to not only give your customers what they need but also increase your conversion rate.

All in all, starting a small business can be a daunting task, yet one that is rewarding if done right. If you are looking to discover why your small business isn’t making any sales and how to take it in the right direction do heed our tips and advice – best of luck! And don’t forget to Pin this post for later!

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