Those born between the mid-1990’s to the mid-2000’s are highly comfortable with using the internet and social media – they have been doing it pretty much all their lives. So what do the Gen Z’ers bring to the table and how can you connect with them as consumers?
It’s said that by 2020 Gen Z will be expected to account for 40% of all consumers! And to reach them it takes a new way of thinking about things. Did you know that Gen Z’ers favourite platform is YouTube, followed by Instagram and then Snapchat? Gen Z like their videos!
If you’re looking to get to know Generation Z better check out this infographic created by Campaign Monitor on the ultimate guide to marketing to Gen Z.